Q: How did you come up with the name, “Silver Cat Studios”?

A: I have a cat. She is silver.

Q: What are signs of progress?

A: Well, it’s obviously a play on the word “signs”.  But the slogan encompasses many meanings.  I want the SCS logo to be an indication of a progressive sign and graphics company. 

Progressive in conduct:  SCS is a company dedicated to being aware of its natural and social environment.  Here, goals for an improved society are streamlined with goals for a successful business.

Progressive in design: I strive to make each of my clients’ products unique and avoid the cookie-cutter signs most shops seem to produce. 

Progressive in service: Customer service is a top priority.  I am committed to making my clients feel comfortable by giving personalized service, such as maintaining constant communication throughout the completion of a project.

Q: How did you get involved in the sign and graphics industry?

A: Well, you could say it’s in my blood.  My grandfather, whom I’ve never met because he died when my father was seventeen, had a small sign and graphics business with his brothers in the 1950’s.  But I can't really say that is a conscious influence. I majored in journalism and advertising at Temple University, meanwhile independently honing my graphic arts and web design skills.  During this time I also began working at sign shops.  Both shops I worked in were fairly small, yet very successful.  These factors forced me to become proficient in all facets of running a small sign business.

Q: Why did you go solo?

A: Owning a business has been a dream of mine since I can remember.  In college, the dream became a sign shop and this was my immediate pursuit upon leaving Temple.  At the last sign shop where I worked, I repeatedly ran into conflicts between my business philosophies and those of the owner. It felt like a good time to take the plunge.

 Q: How long have you been in business?

A: I’ve been completely independent for over two and a half years, but in the business much longer than that.

 Q: How many people work for SCS?

A: One: me.  If you call you get me. If you email you get me. You can find my fingerprints on anything that leaves here.

 Q: If it’s just you, why does it repeatedly say “we” on the website?

A: Well, it would certainly be unjust for me to say that this has been and continues to be a purely individual effort.  I have always received great support from family, friends and a beautiful gal.  They all play an integral role in SCS.

Q: So are you just one of those brokers or sales reps.?

A: Absolutely not.  I love the process of starting with a concept, modifying it through two-dimensional design, and crafting a three dimensional product.  I very much enjoy working with clients, design/layout, and production.  Quality control would be much more difficult - and the business would just feel empty if any one of these components was missing. 

 Q: Is absolutely everything done in-house?

A: The importance of the above three components and of maintaining quality control generally prevent out-sourcing from being an option.  If a product or service I offer is not completed in-house, a company I work with very closely assists in the process.  In such a case, I remain the primary manager of the project.

 Q: You seem to be pretty vocal about social and environmental responsibility.  Doesn’t this conflict with being in business?

A: I don’t think so.  My philosophy is, if you can’t apply your morals to every aspect of your life, you may as well not have them.  I do not bend on this.  Because I committed to seek out the most socially and environmentally responsible methods to run my business at the very start – and always strive to improve on this – it is as much at the core of my business of making signs as it is in my every day life.